Discrimination against women in the world

Discrimination against women in the world The world is facing many problems that are demolishing its unity, forcing the process of making a better world harder to achieve. One of the most devastating problems yet to be solved is the womens rights against discrimination. Discrimination, according to Cambridge Universitys dictionary is the act of treating a person or particular group of people differently, especially in a worse way from the way in which you treat other people, because of their skin colour, religion, sex. Discrimination against women is a type of gender discrimination. According to the Australian Office of Anti-Discrimination Commissioner (OADC) gender discrimination occurs when someone is treated less favourably than another person because of his or her gender (Justice, 2009). Womens discrimination is a series problem, it is just not a discrimination against a minority (with all do respect to all minorities). It is impossible to realize our goals while discriminating against half the human race Kofi Annan  [ 1]  . Annan described discriminating against women discriminating against half of the human race which rely on how important the role of women in the progressing of the human race. The problem of discrimination against women was officially addressed to the world through the first couple of years of the establishing of the United Nations (UN). Women inscribed their identity as holders of rights in the founding documents of the UN-the UN Charter (1945) and the Universal Declaration of Human Rights (1948) the Convention of Civil Rights to Women (1948) and the Convention on the Political Rights of Women (1952) (Jain Sen, 2005, pp. 12-13). Many countries and nations have issued legislations against discrimination, and specifically against gender or sex discrimination. One of the most notified acts against discrimination is the Sex Discrimination Act 1975 by the British Parliament. Many countries and nations have acts against discriminating women; however, women are still being discrim inated before the law (Franciscans). Discriminating against women is not just discriminating against a person it is discriminating against families as well; who would want the mother, the sister or the wife to be discriminated at work, at school or at club under no reason but solely because of the gender. The purpose of this essay is to examine the act of discrimination against women and demonstrate on how women suffer in the social life, the political arena and the workplace, and the education. Moreover this essay will adjudge the previous solutions to overcome the problem of discriminating women due to their gender held previously decades ago by countries or nations, and why they did not reap what they have sown. Ultimately, it will propose a solution on how to surmount the problem of discriminating women, because women should not be discriminated due to the prejudice against their gender. Women play the part of half the human race if they were less competent or reliable than men and do not deserve equality God would not let them share every role with men. Womens discrimination is much far from being a local issue in a certain part of the world. Women suffer from discrimination, violence and sexual harassment because women most of the times are thought to be less competent than men because of their physical structure. Women are not only discriminated in the developing countries because of the lack of sophistication, women are also being discriminated in the developed countries. Discrimination against women in the UK is deeply ingrained, a government report concludes as cited in (Barriers still in womens way, 2005). The UK, one of the most important and developed countries that plays a major role in the world issues, has a discrimination problem against women which is described by a governmental report to be deeply ingrained or firmly held that it is not likely to be changed. Thus it is a problem that needs more that attention to be solved. According to the United Nations Development Fund for Women (UNIFEM), Data shows that discriminato ry practices against women exists and dominates in almost all parts of the world (2008). Therefore, we do not need each developed country telling a one that is not that the developed country is free from discrimination or it is in very small ratio that discrimination hardly can be found. Statistically according to figure 1  [2]  , the ratio between the Middle East and North Africa (MENA) and the developing countries does not gap critically; life expectancy is more in MENA than in the developing countries while it decreases in the other areas. The world needs all countries and nations help because it is not a one nation problem it is a problem that we all command. Figure Women social life is covered by many kinds of discrimination. Women in social life suffer from many daily-life appellations, especially in the Middle-East other than the West. In the Middle-East women are classified by their relationship status other than by her contribution to the community. While searching for life partner men get repelled from divorced women. In the process of searching, most of the men search for virgin girls whether those men have previous relation or not. Divorced women are treated different than married women. Whereas single-mothers most of the time do not marry after their first marriage because men do not want extra burden or responsibility. On the other hand single-fathers easily can get married most of the time as there is no social norm against them to re-marry. Single mothers do not refuse to marry, however, they are refuted by the men how are seeking marriage. Divorce is more costly for women than men. The most common impact of divorce on women is the f inancial insecurity it creates, increasing the possibility of poverty for them and their children. Data show that after divorce, women experience a 73 percent loss in their former standard of living and men experience a 42 percent rise (Headlee Elfin, 1996, p. p.52). Not only divorce leave women socially downgraded it also leaves her in economical insecurity, and if a women is supporting a child the disaster will be doubled. According to Clarke-Stewart Brentano, divorced women make only five new friends in the first year of divorce due to the emotional damage of divorce (2006, p. 70). Women are more likely to have blighted social life than men after divorce. Nevertheless, society does not welcome divorcees leaving women in a dark corner of the society. Politically, women suffer from a great impact from discrimination. Women have been discriminated in the political arena, as the society gives the women politicians less creditability than men due to some ideas stuck in the minds that women are more likely to be secretaries other than being the boss. The media has a huge impact on such negative ideas, giving the women always as the soft secretary that has a model body shape and a voice that rhymes with music. According to Abdel-Wahabs film, he sketched a wife being a CEO in a governmental institution, while the employees of that institution do not believe that a woman can hold such a sophisticated position (1966). In that film the female CEO proves to her husband and to her employees at the end of the film that she is as competent as any male CEO that has ever held this position. This is the kind of media that needed to be seen today, not the ones that weaken the image of women and strengthens the stereotyping of them in politics and in workplace. According to Constance B. Morella a US Republican Congresswoman, who represents the Seventh District in Maryland, in politics (once elected) there is equity in terms of salary, but not in terms of leadership. Women are excluded from many issue areas and commissions where they might serve as cited in (Headlee Elfin, 1996). In the US congress the government cannot give smaller salary to women, of course or it would be contradicting its own policies out in the public, nonetheless, they do not give women the right of leadership as they might provide help to their country, the US- her country- deny the womens help in leadership. Unlike men, women pursue politics for the sake of issues and morals not for career advancement. The rejection of women being in the political arena gave them the opportunity to be more active volunteers than men, which gave them more than enough experience to successfully enter the political arena (Headlee Elfin, 1996, p. 26). Men do not have an e xtra brain that makes them excel in politics and likely women do not, hence, they are equal and should have equal political opportunities. Women went to work thus, affecting the mens jobs and the economy mainly because of money. Women worked because they did not have husbands as unmarried or divorced, or they had husbands who were in low-pay jobs. In 1994, 59 percent of married women were working for pay which increased by 19 percent from 1970 (Headlee Elfin, 1996, p. 3). As of discrimination in the work place, statistically, pregnant women suffer widespread discrimination at work, figures show, with almost one in 14 mums-to-be denied opportunities for promotion and one in 50 demoted (Pregnant Women; Discrimination at work, 2006). Pregnant women takes the largest piece in the pie chart according to discrimination, some of the pregnant women do not even get paid for maternity leave, while, some of them do not get promoted and some get demoted.

American Buffalo

On April 4, 2010, I was proud to see the play American Buffalo by David Mamet at our very own Meramec Theater, where the small cast of three performed within the confines of a little, rickety pawnshop that was cluttered with antiques. Within the play, Donny Dubow, the supposed owner of the shop, unknowingly stumbled upon a highly valuable buffalo nickel, which he eventually sold to a stranger for only ninety dollars. When he learned that the coin was worth much more, Don gathered his friends, Bobby and Teach, to plan a heist to get the coin back into their possession.Mamet’s spectacular use of action and dialogue expertly exhibited all three character’s unique personalities, but the story didn’t come alive until the second act. Donny’s constant concern for Bobby’s health made Don appear to be a good man, who cared for others more than he did himself. For example, when Bobby mentioned that he had skipped breakfast that morning, Don gave him a wad of cash and persisted that he bought himself some food. He even pressed Bobby to get something healthy to eat much like a parent would do to their child. He said, â€Å"You can’t live on coffee, and you can’t live on cigarettes.Breakfast is the most important meal of the day. † Even though the second line is a tad cliche, these lines show that Don is compassionate and that he truly cares about Bobby’s well-being. Bobby’s character obviously had some sort of mental problem, but there was never any talk about his condition. His idiosyncrasies and mannerisms exhibited his handicap without having one of the other characters simply blurt out the word â€Å"retard. † For example, Bobby had a difficult time processing simple questions and following along with everyday conversations.He would either reply with short, simple answers or proceed to stutter the word â€Å"yeah† in a sluggish tone. His hands always remained jammed deep into his pockets, and he constantly stared down at his feet with his tongue jabbing into the inside of his cheek. Bobby’s awkward body language and his somewhat childish dialogue was all the audience needed to see that Bobby was a little slow. Walter â€Å"Teach† Cole appeared to be quite the opposite. His vulgar dialogue and boorish behavior revealed him to be a complete asshole. Every sentence that spilled from his lips was littered with curse words and a crude sense of humor that always seemed to put other people down. For instance, in the beginning of the second act, he barged in the door, shouting â€Å"cock sucking fuck head,† and when Don had mentioned one of his many acquaintances, Teach simply replied, â€Å"guys like that I like to fuck their wives. † Also, when Bobby was quietly sitting on a dusty ottoman in front of a large, lounge chair, Teach jumped into the chair and kicked Bobby in the back, sending him to the floor.Even though the elderly people in the front row didn’t appreciate his dirty mouth or crude behavior, I believe that Teach’s character was used to keep the audience’s eyes glued to the stage much like an intriguing line or hook in the opening paragraph of a good story. Even though the characters in American Buffalo were unique and well written, the first act bored the audience with mundane dialogue. The actors took turns pacing back and forth through the piles of junk, sitting in random chairs that were scattered throughout the shop, and conversing over tedious everyday things such as breakfast or the chance of rain.I believe the majority of the dialogue was meant for the audience get to know each individual character, but it rarely seemed to ever connect with a major conflict. Don, Bobby, and Teach would ramble on and on about a card game that took place the night before or plan a heist that never actually happened. In an attempt to be entertained, the audience spent the majority of Act One watching Bobby slowly eat a piece of pie or stare aimlessly at the ceiling, even when he didn’t have any lines. The audience wanted action, and Bobby was the only one that delivered.Act Two was chock-full of intense action and deeply emotional dialogue. When the lights came on and the play continued, the sound of rain and a hint of thunder echoed throughout the room and Bobby entered from behind the audience with his hair wet and his jeans tattered. He began spitting out sporadic bursts of short sentences in between gasps for breath, which brilliantly exhibited Bobby’s distress with some well structured dialogue. Teach suddenly grew hostile. He then slammed a metal lunch box over Bobby’s head and proceeded to knock over tables of antiques. He even threw an old clock into the top of the front counter, sending bits of glass all over the stage. I understand that Act One may have been necessary to build the play up to such a climactic ending, but American Buffalo showed me just how effective a great ending can have on its viewers. American Buffalo has opened my eyes and shined a much needed light on my perspective of writing a first-class story. It’s hard to believe that less than a week ago I viewed literature as purely a glorified way to play with words and bend my readers’ thoughts of the world, but American Buffalo rattled my brain and knocked some sense into me. It taught me just how short people’s attention spans truly are, and I’m no exception. Act One nearly put me to sleep. Don’t get me wrong. David Mamet is a fantastic writer, who exhibited Don, Bobby, and Teach’s unique personalities through some extraordinarily lifelike dialogue, but real life conversations can be quite dull at times. People tend to talk in circles and repeat snippets of each other’s responses. Drama and fiction aren’t real, but it is the writer’s job to make the story feel real while keeping people interested with some action and a compelling conflict. American Buffalo American Buffalo, the drama play of David Mamet revolves around three themes; friendship, success/failure and deception. To answer the question of how does American Buffalo present friendship as an absolute good, I have taken major help from answer. com displaying many instances where friendship, loyalty, and faithfulness have been the circle of attention. When American Buffalo opens, Don is lecturing Bob on the importance of committing himself to the â€Å"business† deal they have made; Bob is supposed to be watching the target of their robbery but has instead returned to the junk shop.Don tells him, â€Å"Action counts. Action talks and bullshit walks. † After Bob apologizes, Don protests, â€Å"Don’t tell me you’re sorry. I’m not mad at you. † What the audience learns from this remark is that Don is genuinely interested in helping Bob become more astute in the ways of their own brand of business. (Answers. com) Don’s father-figure i nterest in Bob is implied through the advice he offers him on a number of topics.When he sends Bob to the diner to get coffee, he insists that he buy something for himself, since â€Å"Breakfast is the most important meal of the day†; later, he urges Bob to take vitamins. His most important lesson, however, is what he tells Bob about friendship: â€Å"There’s lotsa people on this street, Bob, they want this and they want that. Do anything to get it. You don’t have friends this life. . . .† The implied end of this sentence — â€Å"is worth nothing† — reveals the high value Don places on friendship and people protecting each other from what he calls the â€Å"garbage† of the world.As the play proceeds, Bob is revealed to be a drug addict, frequently asking Don for money to support his habit — which Don â€Å"lends† him, preferring not to press him for explanations. By the end of the play, however, Don forsakes his f riendship with Bob in the name of business — an action which causes him a great deal of shame, since he knows he has failed to follow his own advice. The last scene of the play shows their relationship being rebuilt and Don trying to make amends for his doubting the strength of Bob’s devotion. (Answers. com)Like Don, Teach too seems to hold up friendship as an absolute good. He enters the play cursing Ruthie, a mutual friend, for making a joke when he took a piece of toast off her plate at the diner. Her remark of â€Å"Help yourself† causes Teach to rage at her for forgetting all the times he has picked up the check. Ruthie’s remark has hurt Teach because she has not lived up to the code of friendship that he assumes he embodies. (Answers. com) However, when Teach sees the chance to make â€Å"real classical money† in Don’s robbery scheme, he immediately tries to talk Don into dismissing Bob.Hiding his avarice under the guise of â€Å"good business,† Teach convinces Don that Bob, although Don’s friend, is not a good candidate for such an operation: â€Å"A guy can be too loyal, Don. Don’t be dense on this. What are we saying here? Business. † When Don does remove Bob from the plan and their plot begins to turn awry, Teach suggests that Bob has betrayed them — a false implication which, nonetheless, is believed by Don until the final scene of the play, when he realizes that it is he who has betrayed Bob in the name of â€Å"good business.† (Answers. com) References American Buffalo (Themes). (n. d. ). Notes on Drama. Retrieved May 17, 2008, from Answers. com Web site: http://www. answers. com/topic/american-buffalo-play-4 American Buffalo (play). (2008, April 6). In Wikipedia, The Free Encyclopedia. Retrieved 08:43, May 17, 2008, from http://en. wikipedia. org/w/index. php? title=American_Buffalo_%28play%29&oldid=203659519

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The Promising Future of Chinas Economy Essay - 960 Words

The Promising Future of Chinas Economy If Chinas economy grows as fast for the next 20 years as it has for the past 14, it will be the biggest economy on earth: I feel that Chinas drastic improvements over the last 14 years are overwhelming, with their Real GNP growing at a rate of 9% a year, which means by, 1994, Chinas economy will match the performance of countries like Japan and Taiwan. Chinas standard of living has also increased, and the number of people who were considered absolutely poor decreased approximately 63%. I feel with the vast amount of people living in China, and the economic activity booming like it is, Chinas exports will continue to grow, as well as the standard of living. This will†¦show more content†¦Market Splintering: l feel that China should allow labour to become freer, because this will allow workers to be better suited towards their jobs, and therefor they workers will be more effective. Infrastructure: l believe that China has to build a railway system, so it will not have the highest utilisation rates for freight traffic. l also believe that China should give incentives for students to enter higher education. Government Finance: l think that the government should stop making up for losses of state-owned firms, and stop paying subsidies to these firms and consumers, hence the budget gap would be more than closed. Why privatisation may not be needed: Privatisation in many cases may not be needed because the government supports many businesses and purchases their products. If the companys are open to the market, many jobs will be lost. If foreign ownership buys it up, many jobs will also be lost, as well as many profits and products. State owned firms are not ready for the market, because they are geared for the bureaucrats and not customers. They are more concerned with the welfare of the employees rather than efficiency. 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Inside J.R.R. Tolkiens The Hobbit - 738 Words

The Hobbit is an extravagant novel that tells the heroic story of the Bilbo Baggins. Although this fictional novel is a fun and intense adventure story, the author’s themes are directed towards everyday life. Some of the themes that this novel entails are, the calling of becoming a hero, the trails that shape a person’s character, and the helpers in a person’s life that shape a person to be able to reach their full potential. J.R.R. Tolkien uses this novel to express these everyday themes. The calling of a hero is one of themes that Tolkien expresses through the character Bilbo Baggins. A hero is directly defined as â€Å"a person who is admired for great or brave acts of fine qualities.† Fine qualities can consist of things such as strength, athletic ability, and also things like knowledge and people skills. Everyone has the ability to be a hero. The author wants to send the message that heroes can be made out of anyone. 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Development of a SAN Free Essays

Introduction: A Storage Area Network (SAN)  is a company storage system of numerous hard drives administered by an intelligent mechanism. This allows a dominant and proficient  utilization of the entire vacant storage space decreasing the Total Costs of Ownership (TCO) and increasing Return on Investment (ROI), while the most prominent feature is that if some system crashing or failure occurs, the data remains safe and unharmed (Preston, 2002). Development of a SAN: SANs often utilize a  Fiber Channel framework – which is a set of related physical layer networking standards because it supplies rapid and dependable access to the protocols then any other networking protocols. We will write a custom essay sample on Development of a SAN or any similar topic only for you Order Now In the development of a SAN a distinctive Fiber Channel is used which consists of a certain respective amount of fiber framework. Nowadays, all main SAN tools are offered with Fiber Channel course-plotting key, and these carry extensive scalability advantages to the SAN design by providing access of data to traverse among different frameworks without integrating them. After development, server’s appliances converse with  a SAN via fiber channel framework and the SAN finds out  where information is stored.   If any hard drive fails due to some cause then the further hard drives in the storage system fundamentally restore the information and no data is misplaced (Clark, 2003). The information on the drives  is checked every day to record and store off site too, thus defending against the appalling organization’s cooperation. Conclusion: So, the development of SAN is getting essential in some organization due to its features. References: Preston, W. C., (2002), Using SANs and NAS, 1st edn, O’Reilly Media, USA. Clark, T., (2003), Designing Storage Area Networks: A Practical Reference for Implementing Fiber Channel and IP SANs, 2nd edn, Addison-Wesley Professional, USA. How to cite Development of a SAN, Papers

The importance of artificial intelligence - Myassignmenthelp.Com

Question: Discuss aboutThe importance of artificial intelligence. Answer: Introduction The main objective of developing artificial intelligence is to formulate intelligent machines that are able to accomplish work for humans with efficiency. The information technologys experts have research on several perspectives like knowledge, reasoning ability, problem solving, learning and planning ability for designing the artificial intelligence. Katsalis, et al. (2016) stated that with the help of artificial intelligence machines are able to do repetitive work faster and accurately that furthermore enhance the overall productivity of the organization. However, some organizations use the artificial intelligence for giving quality services to the customers that can make their life easier. Katsalis et al. (2016) moreover, depicted that in recent times, telecommunication sector utilize the concept of AI for effective exchange of information by electrical means irrespective of the distance between a sender and the receiver. The telecommunication industry comprises of the Software-De fined Networking (SDN) for evaluating the Operations Maintenance (OM) systems, Service-Oriented Architecture (SOA) and Network Functions Virtualization (NFV). The major benefit of this artificial intelligence is transferring of the electronic messages quickly and optimized in real time. This technology not only helps the organization to obtain efficient network management but also help people to deliver their message to the desired people effectively without any data loss. Thus, this research will highlight the importance of big data and artificial intelligence in telecommunication industry in improving customer experience and life style. Significance of the research Research papers developed by other research scholars highlights the importance of the artificial intelligence and big data in a particular sector like automobile industry but this research study will highlight the significance of the big data and artificial intelligence on consumers. This research will focus more on how communal are benefited from these technology through telecommunication industry. Aim of the research The aim of the research is to highlight the importance of big and artificial intelligence in telecommunication sector and how this technology helps in improving the customer experience and their life style. Research objectives To identify the benefits of big and artificial intelligence in telecommunication sector To critically evaluate the importance of big and artificial intelligence in improving customer experience To investigate the significance of big and artificial intelligence in improving customer life style Research questions What are the benefits of artificial intelligence in telecommunication sector? What is the importance of big and artificial intelligence in improving customer experience? What are the significance of big and artificial intelligence in improving customer life style? Literature review Background of the company Ethicality group represents from Emirates Telecommunication Group Company PJSC and serving telecommunication services to all the communication in 16 countries from last four decades and they provided their innovation solutions to 140 million subscribers (Etisalat.com 2018). The current market share of Etisalat is over 42.5 billion USD or AED 156 billion (Etisalat.com 2018). The net profit of the concerned organization in the year 2016 was AED 8.4 billion (Etisalat.com 2018). Etisalat offers 3G and 4G mobile internet access, prepaid and post-paid dialup internet access and broadband internet services (Khaleejtimes.com 2018). They also provide free Wi-Fi facility in central locations like- cafes, resturamts and shopping malls. Benefits of big and artificial intelligence in telecommunication sector Verbeke et al. (2012) stated that telecommunication sector has a close relationship with the use of artificial intelligence as it enhances the connectivity between the different entities in the digital ecosystem. Telecommunication experts also depicted that in recent times, the major focus of the telecom marketers is to improve the customer experience, reduced cost of the services that they are providing and increase compliances by reducing the human errors. There are several AI used in telecom industry like- customer service chat bots, predictive maintenance and speech and voice services for customers (Chen et al. 2012). The benefits that telecommunication sector get from big and artificial intelligence are as follows: Quick response to customers Ramchurn et al. (2012) stated that human face problem when they intend to use a new product or services and then they contact the customer care to get the perfect solution. In traditional time, staffs handled the queries and try to answer them all. Kumar (2012) however argued that not all the time the answer given by these staffs are satisfactory but by the use of AI, customer do not have to wait long on calls. The AI use in telecom services automatically route customers call to the proper agent. Fast identification of the faulty tower The incorporation of AI allow the telecommunication industry to quick identify the damaged power lines and cell towers from the time the signals from these towers started being faulty. Hashem et al. (2016) stated that this intelligent machine raise an alarm and send the message automatically to repair the cable to provide uninterrupted telecom service. Satisfied customers One of the most important benefits that telecom industry gets from using AI is online chat interactions, where a telecom user can talk with their device and they get all the desired information related to the question. These quick interactions with the telecom facility results in more customer satisfaction as they do not have to select a knowledgeable person or do not have to search for books for getting the information (Zhou et al. 2015). The uninterrupted connectivity also enhances their services. Tien (2013) furthermore highlighted that telecom sector have also developed AI technology that connected that mobile device to other distant device like printer and the connection allow to print the picture clicked in the phone directly printed from the printer even though the person is living miles away. Huge coverage of internet network Coppa et al. (2016) stated that it is not possible to built telecom tower for providing internet connectivity. This is the reason the telecom industry have formulated drone in the form of a Flying COW also known as Cell on Wings. This will help the concerned industry to expand their LTE network coverage and people can do video chat with person sitting at any corner of the world. Importance of big and artificial intelligence in improving customer experience Diminished distance Hossain (2013) highlight that several people are living away from their family and desire to stay in touch with them. The connectivity of different devices through telecom services allows the distant family members to remain closely connected with other members of the family. This approach also reduced the time to send the data from one place to another and irrespective of the distance, the message is sent in real time to the desired person. Greater accuracy The online customer support or customer service chat bots are designed with some predefined answers to the most common form of queries that a customer can ask when they face problem. Omoteso (2012) stated that this needs an in-depth survey from the users and experience from the customers and their suggestions. This will allow them to attend most of the customers through pre-defined answer which is also comes with optimized solutions which guarantee resolution of the queries. However, in some special case, the calls get automatically re-directed to the particular expertise staffs and this will allow the user to directly communicate with the correct person. Faster Connectivity In recent time, telecom industry has developed technology and intelligent devices that uses 5G connectivity. This improves the customers experience as they can accomplish their communicational work faster than the traditional way of connection. Hossain (2013) stated that with the help of artificial intelligence, telecom industry is now able to handle traffic classification, anomaly detection, network optimization, resource utilization, network orchestration and formulated adaptive customer journeys. All these activities are obtained at faster rate that makes the help communal to get in touch with their desired person more effectively. Significance of big and artificial intelligence in improving customer life style Customer can communicate with more people The uninterrupted services not only diminished the faulty connections it also improves the rate of connectivity that a person can make in their daily life. The technology for video conferencing or call conferencing has also improved the technology through which more than one person can communicate with each other. Thus, the AI technology results in building a close relationship with all the close members. More focused to work-oriented tasks In recent times, the AI in telecom industry provide user to connect with the device with voice recognition technology. Minelli et al. (2012) also stated that human now do not have to make a call or type the question that they want to know. The AI will answer all the queries within lesser time and they can focus more on the task for which they have raised a query to the operator. More secured communication with the chat bots helps people to rely on their telecommunication operator. One such benefit is to get the automatically generated message over the phone in offline even a call has been made from internet. This makes the sender acknowledged about that the process is secured and they have communicated with the correct person. Methodology Research philosophy The research philosophy is used to gain the knowledge regarding the research topic from the data collected through the research. Positivism, realism and pragmatism are the three research philosophies. The positivism research philosophy is used when the sample size is large and the research is highly structured (Neuman 2013). The knowledge is developed from the analyzed data; while in realism philosophy, the knowledge is gained through the social believe on the research topic. Lastly, the pragmatism philosophy is the combination of both the positivism and realism philosophies. In this research study, the pragmatism research philosophy is used as both the quantitative and qualitative analysis technique will be used. The quantitative analysis shows the statistical data that are given by customers; while the qualitative review will explain the future development that will be taken to improve the customers life style. Research approach There are two research approaches that are inductive and deductive approaches. Kumar (2014) explains that in inductive approach, new facts and ideas are developed after the data analysis and literature review. On the other hand, the deductive approach highlights the process of addressing all the research questions based on the literature review and data collection. In this research study, the deductive research approach will be used as the importance of the big and artificial intelligence n telecommunication industry for improving the customers life and experience will be described from the primary collected data and the literature review formed through secondary research. Purpose of the research The research purpose shows the way to answer the research objectives and there are two ways of research purpose- exploratory and descriptive purpose. Mackey and Gass (2015) stated that in exploratory purpose no concluding statement will be obtained as it explores new ideas related with the research topic. On the other hand, the descriptive purpose will describe the knowledge attained through the literature review and data collection to answer the research questions. In this research study, the description purpose will be utilized as the main aim of the research that is to investigate the importance of big and artificial intelligence in improving customer experience and life style. Data collection process Primary and the secondary data collection process are the two main processes that is utilized in a research. Taylor et al. (2015) stated that when data are collected directly from the respondents through survey, e-mail questions and interview, it is known as primary data collection process. Moreover, in secondary data collection process, the data are gathered from sources like research papers, related journal articles, newspaper excerpts and companys website. In this research study, primary data collection process will be utilized. Some customer of Etisalat telecom will be selected and will be asked to answer a questionnaire survey and some manager from the some organization will also be selected to obtain information on strategies that is taking to making customers life better. A questionnaire survey will be developed that comprise of question related to the importance of big and artificial intelligence for improving customer experience and life style. Data analysis techniques There are two ways to analyze the data obtained through collection process- quantitative and qualitative data analysis techniques. Silverman (2016) explained that when there is evaluation of numerical data in the research, it is known as quantitative analysis process and on the other hand, when only theoretical data is analyzed to obtain the research objectives, the process is known as qualitative data analysis process. In this research both quantitative and qualitative data analysis techniques will be used. The research outcome from the data collection will be evaluated through ventral tendencies from mean, median, mode and standard deviation. Moreover, the interview question asked from the telecommunication and artificial intelligent departments managers will be evaluated through qualitative data analysis. Sampling technique There are two types of sapling techniques- probability and non-probability techniques. Flick (2015) stated that when there is equal chance of section of the research respondents, it is known as probably sampling technique; however, when not all the research respondents get the same chance to participate in the research, the process in known as non-probability sampling technique. In this research, all the 100 customers are selected who are taking the service of the Etisalad Group and 3 managers from the artificial intelligence department will be selected. Thus, it can be said that the selection of the customer will be done through probability sampling technique wile the selection of managers are selected following the non-probability technique. Ethical consideration The research will be carried by maintaining all the research ethics. The research respondents are provided with a consent form, which will be duly signed by them. This will indicate that they have participated in the research willingly. All the data collected from the respondents are protected under the legislation of Data Protection Act 1998. The collected data will not be used in other business benefits and only used for research purpose. The respondents will be contacted through e-mail and the research outcome will be shared with them after accomplishment of the research. Expected Outcomes This research highlighted the importance of the big and artificial intelligence adapted by telecommunication industry for improving the user experience and life style. The primary research based on the experience that they receive from Etisalat will be asked and it is expected that they will give positive answer as the company claims that they are giving the most prominent and useful telecom services to their users fro the last 40 years. Thus, it is also expected that the research will show a positive result that highlighted the beneficiary side of the telecommunication services and its impact on the customers life and experience. Timescale Main activities/ stages Week 1-2 Week 3-4 Week 5-6 Week 7-8 Week 9-10 Week 11-12 Topic Selection Data collection from secondary sources Literature review Formation of the research Plan Appropriate Research Techniques Selection Process Primary data collection Analysis Interpretation of Collected Data Conclusion of the Study Submission of Final Work Table: Timescale of the research (Source: Created by Author) Reference Chen, H., Chiang, R.H. and Storey, V.C., 2012. 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The application of artificial intelligence in auditing: Looking back to the future. Expert Systems with Applications, 39(9), pp.8490-8495. Ramchurn, S.D., Vytelingum, P., Rogers, A. and Jennings, N.R., 2012. Putting the'smarts' into the smart grid: a grand challenge for artificial intelligence. Communications of the ACM, 55(4), pp.86-97. Silverman, D. ed., 2016. Qualitative research. Sage. Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Tien, J.M., 2013. Big data: Unleashing information. Journal of Systems Science and Systems Engineering, 22(2), pp.127-151. Verbeke, W., Dejaeger, K., Martens, D., Hur, J. and Baesens, B., 2012. New insights into churn prediction in the telecommunication sector: A profit driven data mining approach. European Journal of Operational Research, 218(1), pp.211-229. Zhou, K., Liu, T. and Zhou, L., 2015, August. Industry 4.0: Towards future industrial opportunities and challenges. In Fuzzy Systems and Knowledge Discovery (FSKD), 2015 12th International Conference on (pp. 2147-2152). IEEE.